Adrian Rio
Competitor Coordinator @Bunnings
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WORK HISTORY
Competitor Coordinator @Bunnings
Delivered competitor, market and customer intelligence insights that informed pricing, promotional and merch decisions, helping strengthen competitive positioning and improve customer value across the business.Key Achievements:• Designed and implemented competitive response strategies, ensuring stores were market ready through improved training, sharper pricing, stronger signage and enhanced customer experience.• Led the development of a new store‑opening register used to assess and prioritise capital project expenditure, including Toolshop refits and new Kitchen/Storage concepts aligned with IKEA’s market entry in New Zealand.• Generated year‑on‑year competitive insights from ALDI’s repeated promotional cycles, enabling proactive buying strategies and the creation of ready‑to‑deploy marketing assets to counter expected activity.• Identified patterns in Tool Specialist promotional repetition, informing targeted product ranging and marketing responses to maintain competitiveness and protect category performance.
EDUCATION
Swinburne University of Technology
Bachelor of Business, Marketing and Accounting
Whitefriars College
VCE Certificate
Swinburne University of Technology
Diploma, Leadership and Management
SKILLS
ABOUT ADRIAN RIO
I am a commercially driven FMCG marketing leader with extensive experience across major retail and consumer goods organisations, including Bunnings, Coles and Goodyear Dunlop Tyres ANZ- Specialises in competitor intelligence, pricing strategy, promotions and product marketing, with a strong track record of converting insight into high‑impact campaigns and measurable commercial outcomes- I\'m known for strong stakeholder engagement, analytical rigor and disciplined project delivery, supporting data driven decision making and sustainable growth.
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