Adrian Garcia Solis

Digital Creative Director @iHeartMedia

Pembroke Pines, FL, US

iHeartLATINO Digital National Director•Oversee Spanish radio stations and talent social media digital properties to align them with the iHeartLATINO vision and keep consistency in branding & style.•Build the content production/posting strategy to increase the fan base and footprint (e.g. iHeartLATINO followers increased from 20K to 100K during the first year on Instagram).•Adapt campaigns and messages designed for the English-speaking community to the Hispanic audiences.•Set up the workflow to produce video content from the radio studios to expand content from air to social media outlets.•Produce original content for P2P Campaigns to promote tune-in radio stations.•Create original ideas and strategies to make iHeartLATINO brands step into the daily social media trends.•Upgrade the radio studios to be video-capable spaces to extend interviews and radio interventions into social media content pieces.•Support and coach radio talents, shows, and program directors to grow their social media brands.•Start up a video studio to produce original content for social media.

Tecnológico de Monterrey

B.A.

EICTV

Diploma

EICTV

Diploma