Adrian Chapman
Senior Insights Lead @Pfa Research Ltd
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WORK HISTORY
Senior Insights Lead @Pfa Research Ltd
Penryn, GB
As PFA\'s Senior Insights Lead, handling multiple projects in a fast-paced, deadline-driven environment:• Leading and supporting the end-to-end delivery of market research projects• Developing and communicating methodologies to meet client needs (both at proposal stage and beyond)• Giving directional advice and hands-on support to primary and secondary researchactivities, including quantitative data collection, qualitative research activities, dataanalysis, and reporting• Synthesizing research findings into clear and concise insights that address clients\'business challenges, and present those research findings to clients in a compellingand accessible manner• Providing strategic recommendations based on research insights to guide clients inmaking informed decisions• Establishing and maintaining strong relationships with clients to understand theirbusiness objectives and ensure the research being delivered aligns with their goals• Within the team, fostering collaboration, innovation and, where needed, providing mentorship and professional guidance
EDUCATION
St John's College, Oxford
Experimental Psychology, Experimental Psychology
ABOUT ADRIAN CHAPMAN
An experienced market research professional, with particular expertise and passion for delivering the voice of the customer, having worked in sectors as diverse as Covid-19 Test and Trace, the premium whisky industry, the rail sector, the civil service and the financial sector. “A gifted market researcher with a keen eye for detail and his outputs are always of extremely high quality. He helped to transform my team from a rigid reporting function to a dynamic insight function” (Former line manager)\"He possesses all of the qualities one hopes for in a client - intelligence, sector knowledge, fairness, a sense of humour and a belief in partnership working\"(Former supplier)\"excellent at simplifying very complex issues and working through them at pace\"(Former colleague)\"We genuinely wanted to produce our best when working for Adrian\"(Former supplier)\"Adrian is a pleasure to work with - has a great sense of humour and is very supportive of the whole team. He cares about getting work done to a high standard\"(Former line manager)
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