Adria Crawford

WORK HISTORY

EDUCATION

ABOUT ADRIA CRAWFORD

I am a seasoned sports marketing professional with over 10 years of branding, digital strategy, and partnerships management experience.As a sports professional, I value bringing the sports world to life through connection and storytelling. Everyone has a story; how we are connected is the greatest story ever told. I’ve learned how branding, marketing, and storytelling can win people and get them on your team. As they always say, “Teamwork makes the dream work.” Social Media Growth and Brand AwarenessEnhanced social media followers by 10% and executed strategic marketing plans resulting in significant increases in social media engagement and brand awareness across multiple institutions. Strategic Partnerships and SponsorshipsCultivated strategic partnerships and secured sponsorships through effective collaboration, demonstrating adept negotiation skills and the ability to foster mutually beneficial relationships with key stakeholders. Recruitment and EngagementDeveloped highly effective athlete recruiting strategies, managed recruitment budgets effectively, and significantly increased donor engagement through networking events and strategic communications, showcasing a talent for engaging diverse audiences and fostering connections within the community.