Adrella Astor
Marketing Manager @Marketingfacts
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WORK HISTORY
Marketing Manager @Marketingfacts
Developing multi-channel marketing campaigns for customer acquisition & retention• Marketing budget planning & projection • CRM using Salesforce & Act-On• Customer segmentation, targeting & email marketing• SEO, SMM & Campaign Analytics• Ad campaigns (online & print)• Content development - website, infographics, email, pitch decks, whitepapers & blogs• Planning global events,conferences & sponsorships• Concept Designing – brochure, corporate decks, client specific assets• Building & managing global vendor relationships
EDUCATION
City University of New York-College of Staten Island
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT ADRELLA ASTOR
Developing omni-channel marketing programs that include a mix of digital & offline channels - Specialize in creating & implementing data driven marketing strategy built on strong content capability - Working across functions: sales, design, technology, account management, PR and market research to create & deliver targeted marketing campaigns Specialties: Marketing Management, Search & Social Media Marketing, Web Analytics, SEO, Project management, PPC Advertising, Content marketing, Market research, Branding, Email marketing, Digital Marketing Strategy, Customer relationship management, Campaign optimization
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