Adolfo Arbulú
Scaled the Commercial Engine of a $0→$250M Rev Platform | Pricing · Deal Desk · CRM · Revenue Operations
- Role
- Head of Pricing & Planning at Premion
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Adolfo Arbulú
Built commercial operations from the ground up as part of Premion\'s founding leadership team; pricing strategy, deal desk, forecasting infrastructure, and the planning organization executing against it, while the business scaled from zero to $250M+ in annual revenue.The work is in the numbers: a $43M enterprise agreement renewed on performance, 26 products commercialized in a year generating $100M+ in net-new revenue, RFP cycle time cut from 1.5 weeks to one business day while absorbing 81% more volume, and a Salesforce CRM and order management system built end to end.The fundamentals hold across SaaS, AI, and media: pricing that protects margin, systems that make execution possible, and visibility that helps leadership move faster.I build things that outlast me.
Experience
Head of Pricing & Planning
Oct 2023 — Present · New York, NY, US
Senior commercial and revenue operations leader accountable for pricing strategy, product commercialization, forecasting infrastructure, data platform governance, and pre-sales planning operations for a $250M+ digital advertising marketplace.Serve as final authority on deal economics, pricing exceptions, and margin guardrails, governing pricing architecture and custom quote frameworks across all revenue channels.Partner with the CRO and Head of FP & A on revenue planning, headcount modeling, and capacity forecasting; own the multi-channel forecasting models used for executive decision-making.Own data platform strategy and audience infrastructure, which supports 80% of annual business revenue; introduced optimization models delivering $1M+ in annual cost savings and developed functional requirements for a next-generation proprietary audience platform.Delivered 26 commercial product launches in 2025 through a structured intake-to-GTM process, including an omnichannel expansion into display, OLV, and digital audio alongside a $10M+ net-new revenue line in its first year of deployment.Sponsoring and directing nine AI/ML initiatives in cross-departmental review focused on evolving the proprietary forecasting tool into an intelligent sales recommendation engine.
Education
The Wharton School
Certificate, Leadership and Management
University of South Florida
School of Government and International Affairs, B.A. - International Studies
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