Adán Ortiz
Let\'s Be Strategic Professionals - Marketing Operations | Revenue Analysis | BI dashboards | Go-To-Market Strategy | Account Base Marketing | Data Analytics | Six Sigma | Founder
- Role
- Policy & Program Operations Manager - Microsoft Marketplace at Microsoft
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Adán Ortiz
I am now also an entrepreneur, but my great GTM strategy come from this-A Marketing Operations Professional (MOP) who leverages his sales, business and marketing operations experiences to create scalability within demand generation, empowering B2B Marketing to make data-driven decisions.What I love about Marketing Operations: 1. Supporting Demand Gen Execution of Campaign tactics by- A/B testing - Uploading audience lists - embedding CTA tokens and UTM links- Creating assets - Building campaign programs - monitoring campaign success baby!2. Analyzing Marketing Data To- Provide campaign reports for stakeholders - Build meaningful visual dashboard with important data- Create marketing databases & warehouses- Establish martech and crm entity relationships using ERDs- Normalize data using ETLs- Use historical data with R to analyze customers trends- Collect huge amounts of data to find correlations - Cut custom report timing in half using SQL- Clean data baby! Evaluating Marketing Tools & Technolgies to- Improve campaign support for demand generation teams- Check for technologies maturity levels & ROIs - Reduce technology costs by joining functionalities- Teach others how to use marketing tools- Understand technology limitations baby!4. Messing with Lead Generation to- Learn different scoring models- Test lead routing workflows - define lead stages from prospects to MQL to SQL to customers- Improve lead distribution % of attribution- Send lead to sales that turn into opportunities baby!5. Testing The Marketing Ops Maturity Model to- Document & deck processes of demand generation- Conduct trainings with demand gen on best practices- Standardize naming conventions- Check for loop holes in campaign hierarchies- Survey marketing on Marketign Ops performance- Retain company knowledge within the MO team baby!I AIM TO BE AN EXPERT MOP WITH MASS AMOUNT OF KNOWLEDGE IN ALL AREAS OF MARKETING OPERATIONS
Experience
Policy & Program Operations Manager - Microsoft Marketplace
Jan 2025 — Present
Education
Bellevue University
Bachelors, General Marketing
Gateway Technical College
3 Associates, B2B Marketing Communications | Marketing | Service Management
Bellevue University
MBA, Business Administration, Management
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