Adnane Bentaleb

Global Search Optimization & Analytics Manager @Christian Dior Couture

Ville de Paris, FR

Develop a Dior search experience, following the most valuable user journeys initiated by search queries from Search Engines to Dior.com, as part of the overall user experience. Identify business opportunities by improving the findability of the Dior products and accuracy of result based on query and audiences.Exploit the synergies between search engine and internal search, as well as paid search, for cross-functional and tactical optimizations, using specific tracking reports to identify precise actions on the Merchendizing and Paid Search side.Manage the Data Analyst and tracking Team, Create & maintain reporting and key indicators to drive the business, in close collaboration with business teams.Coordinate central Analytics and IT teams, drafting specifications and management rules, various tests to validate data, and integrate these tests into QA processes to guarantee operational tracking.

Université Paris X Nanterre

Maitrise

Université Panthéon Sorbonne (Paris I) / IAE Paris

Master 2