Adnan Arif
President @Rdx Sports
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WORK HISTORY
President @Rdx Sports
Manchester, GB
RDX Sports is one of the top global combat sports equipment brand with head office inUnited Kingdom. Specialized in development of most innovative combat gear backed bystate of the art research, development and cutting edge manufacturing facility.Currently I am leading the brand as president and responsible for completebrand strategy & operations. Managing operations of USA, UK, Canada, Germany andPakistan Offices for all departments including Branding, Marketing, ProductDevelopment, PR, B2B & Retail Sales, E-Commerce, IT, Legal & IP, Compliance, Logistics,Warehousing, Inventory, Supply chain and Customer support.
EDUCATION
BIIT (UAAR)
Bachelor of Science - BS (hons), Computer Science (Information Technology)
Beaconhouse
Science
SKILLS
ABOUT ADNAN ARIF
With over 20 years of leadership across technology, e-commerce, and startup ecosystems, I now consult growth-focused companies on scaling digitally, building resilient, customer-centric product strategies, and leveraging emerging technologies like AI automation to unlock efficiency and drive growth.Previously, as President of RDX Sports, I led global operations and digital strategy for one of the top performing combat sports brands. This included managing Amazon, D2C, and B2B channels across multiple regions (US, UK, EU, and Canada). I built and scaled digital systems while driving revenue across all key sales channels.Currently, I focus on the intersection of e-commerce, AI automation, product strategy, and digital transformation, with a growing emphasis on GenAI. I help brands and founders design scalable systems, automate workflows, and future-proof their operations.Whether it\'s optimizing performance marketing, structuring multi-market e-commerce strategies, or architecting AI-driven solutions, I bring hands-on experience, strategic clarity, and deep operational insight to the table.Let’s connect if you\'re solving big problems, scaling fast, or looking for a clear strategy to do both more effectively.
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