Ad M.

About Ad M.

Passionate and results-driven professional with 10+ years of experience leading strategic initiatives for global B2B brands across cybersecurity and manufacturing. Originally from São Paulo, Brazil, I launched my international career with Johnson Controls in 2012 and have since built a strong track record in channel marketing, digital strategy, and partner enablement.Fluent in English, Portuguese, and Spanish, with dual MBAs in Business Administration and Digital Marketing, I bring a global mindset and data-driven approach to driving revenue growth and brand visibility.Skilled in Salesforce, Marketo, Microsoft 365 — and currently expanding my expertise in #AI’s impact on marketing and business strategy.Let’s connect!

Experience

1. Channel Manager

   Dover Food Retail

   Aug 2024 — Present · Miami-Fort Lauderdale, FL, US

   As Channel Manager at Dover Food Retail, I serve as the primary liaison between our business and a diverse network of 40+ dealers across North America. I lead initiatives to grow, support, and govern our partner ecosystem under the Hillphoenix brand, focusing on strategic alignment, mutual accountability, and performance improvement. My responsibilities include:• Partner Growth & Engagement: Proactively identifying and developing high-performing channel partners, while evaluating performance to support expansion or restructuring efforts.• Onboarding & Enablement: Coordinating comprehensive onboarding processes and delivering sales enablement tools, training programs, and marketing resources to support dealer success.• Business Planning & Strategy: Collaborating with Sales to establish mutual performance goals, financial targets, and KPIs while developing incentive programs to drive partner revenue and share growth.• Governance & Compliance: Ensuring partner alignment with contractual agreements, pricing terms, and company standards, while resolving channel conflicts through defined rules of engagement.• Voice of Customer: Leading dealer feedback initiatives and strategic QBRs to influence product roadmaps, aftermarket parts strategy, and service improvements.• Cross-Functional Leadership: Acting as a bridge between Channel, Sales, Marketing, Product, and Customer Experience teams to support dealer success.I bring a customer-first mindset, strong executive presence, and a strategic approach to problem-solving, always focused on scalable growth, operational integrity, and long-term value creation.

Education

• Florida International University

  Master of Business Administration (MBA), Digital Marketing

  2014 — 2016

• Miami Ad School

  Social Media Strategist Certificate

  2018

• Universidade Presbiteriana Mackenzie

  Bachelor's degree, Advertising & Marketing

  2003 — 2007

• FIA Business School

  Executive MBA, Digital Marketing

Skills

• Press Releases
• Communication
• Management
• Newsletters
• Market Planning
• Web Communications
• Strategic Communications
• Media Outreach Plan
• Leadership
• Negotiation
• Email Marketing
• Social Media Marketing
• Marketing Strategy
• Event Management
• Project Management
• Strategic Planning
• Project Planning
• Employee Communications
• Public Relations Skills
• Marketing
• Public Relations
• Internal Communications
• Business Strategy
• Online Marketing
• Strategy
• Microsoft Office
• Product Development
• Search Engine Optimization (SEO)
• Microsoft Excel
• Powerpoint
• Business Planning
• Advertising
• Social Media
• Budgets