Alessandro de Marco
Global Paid Media Specialist @Rentokil Initial
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WORK HISTORY
Global Paid Media Specialist @Rentokil Initial
Overseeing the daily operations and strategic direction of Paid Media campaigns across key European markets for the Rentokil and Initial brands. My primary focus is driving profitable account growth and scalability, ensuring performance against critical KPIs including Conversion Rate (CVR), Cost Per Lead (CPL), Return on Ad Spend (ROAS), Marketing Qualified Leads (MQLs), and Revenue. I specialise in developing and implementing advanced Paid Search strategies to unlock market expansion.
EDUCATION
St John the Baptist School
11, GCSE's (A*-B)
St John the Baptist Sixth Form
A Level's, Business Studies, Film, Italian
ABOUT ALESSANDRO DE MARCO
I\'ve built a successful career crafting and executing high-impact paid media campaigns across a wide range of client industries and agency environments. My meticulous planning, data-driven optimisation approach, and clear communication with clients and stakeholders have consistently exceeded campaign goals. Fuelled by a strong work ethic and a passion for measurable results, I\'m a dedicated professional driven to achieve success.
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