Amanda Knowles
Senior Director, Social Media & Content Integration @ AARP
- Role
- Senior Director of Social Media & Content Integration at AARP
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Amanda Knowles
A skilled social strategist and leader with nearly 20 years of experience, I have a strong background in content development, social media and community management, digital marketing, writing and editing. Passionate about good content and the power of social media, I strive to stay current with the latest platforms, trends, best practices and new technologies to effectively deliver innovative and engaging user experiences across platforms.
Experience
Senior Director of Social Media & Content Integration
Nov 2022 — Present · Washington, DC, US
Lead social media content strategy for AARP’s flagship accounts on Facebook, Instagram, TikTok, LinkedIn, and YouTube in support of key issue areas and enterprise priorities. Responsible for overseeing the development of impactful and engaging social media content and driving growth in engagement, traffic, video views and brand equity metrics across flagship channels in line with our enterprise social strategy.• Manage a team of seven strategists and community managers responsible for the development and execution of organic and paid social media initiatives and maintaining the AARP brand voice on social platforms; collaborate with platform partners, agency partners and in-house creative teams to develop social content that engages, informs and entertains AARP\'s communities.• Lead executive social media strategy and manage LinkedIn account for CEO.• Develop influencer marketing strategies and manage influencer and creator-led campaigns across social platforms, including TikTok and Instagram.
Education
American University
Master of Arts, Journalism & Public Affairs
2007 — 2008
Allegheny College
Bachelor of Arts, English
2002 — 2006
Skills
- Publishing
- Digital Strategy
- Content Management
- Writing
- Feature Articles
- Wordpress
- Digital Engagement
- Email Marketing
- Copy Editing
- Cms
- SEO
- Photography
- Digital Marketing
- Graphic Design
- Social Media Marketing
- Newspapers
- News Writing
- Blogging
- Ap Style
- Project Management
- Digital Media
- Web Analytics
- New Media
- Photoshop
- Editorial
- Content Strategy
- Social Media
- Web Design
- Journalism
- Video Editing
- Editing
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