Adam Knobel

About Adam Knobel

I help large enterprises modernize their data strategy and unlock value through cloud, AI, and advanced analytics. With more than a decade leading enterprise sales in data, infrastructure, martech, and adtech, I specialize in guiding Fortune 500 companies through complex technical transformations that drive measurable revenue and operational impact.I’ve built and led high-performing sales teams, executed multi-year GTM strategies, and closed complex seven and eight-figure deals across retail, CPG, and technology. My strengths lie in simplifying technical concepts for executive buyers, aligning cross-functional engineering and product teams, and building long-term partnerships rooted in trust and business outcomes.I’m passionate about the next wave of the modern data stack: cloud-native architectures, ML/AI adoption, unified data platforms, privacy-centric identity, and real-time decisioning. Whether I’m advising a CIO on data governance or working with data science teams on model activation, I love solving the hard problems that matter.I thrive in high-growth environments and enjoy mentoring, public speaking, and collaborating with teams that are driven to build what’s next in data and AI.If your team is transforming how enterprises use cloud, data, and machine intelligence, I’d love to connect.

Experience

1. VP - Retail Cpg at Liveramp

   LiveRamp

   Dec 2023 — Present · Bend, OR, US

   Driving Enterprise adoption for identity, data collaboration solutions, clean rooms, AI / LLM pilots across Fortune 100 CPG and Retail brands.Lead strategic relationships with global CPG and retail enterprises, guiding customers through cloud data modernization, privacy-safe identity, AI/ML activation, and retail media enablement.Own multimillion-dollar ARR across top accounts, delivering double-digit YoY growth through solution expansion, data infrastructure optimization, and cross-cloud integrations (AWS, GCP, Azure).Partner with data engineering, analytics, marketing, data science, and architecture teams to deploy scalable data collaboration and clean room solutions across the modern data stack.Influence C-suite stakeholders (CIO, CDO, CTO, CMO) on digital transformation strategy spanning data governance, activation, and measurement.Lead a high-performing enterprise sales team, driving forecasting accuracy, deal execution, GTM strategy, and cross-functional alignment with product, engineering, and partnerships.

Education

• Valparaiso University

  Bachelor of Science in Marketing, Business

  2001 — 2005

Skills

• E-Commerce
• Social Media
• Email Marketing
• Sales
• Cold Calling
• Direct Mail
• Sales Process
• Account Management
• Microsoft Crm
• Solution Selling
• B2b
• Customer Relations
• Direct Marketing
• Marketing
• Microsoft Office (Full Suite)
• Salesforce.com
• Business-to-Business (B2b)
• Offset Printing
• Advertising
• Marketing Strategy
• Advertising Sales
• Customer Service