Adjmi L.
Senior Operational Marketing Manager @Carrefour
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WORK HISTORY
Senior Operational Marketing Manager @Carrefour
FR
On the new beauty private label brand of Carrefour : Les Cosmétiques Design Paris, consisting of 650 products exclusively sold at Carrefour stores (Make Up, Hair, Body & Skin Care)- Define with the G4 business units the launch strategy, market communication support (France, Spain, Italy and Belgium)- Drive product positioning, pricing, implementation and sales channel strategy- Develop the brand\'s assortment and new lines (reflexion and analysis of the actual assortments results, market analysis, competitive intelligence.)- Monitor and analyze market trends in order to capitalize on new product and business opportunities- Define the sales strategies to meet the sales and margin budgets - Provide content for all marketing communication activities- ncluding Internet, Catalog, PR, CRM etc - Build the communication tool kit for all Business Units (France, Spain, Italy, Belgium but also for the franchises expecially in Taïwan, Dubaï and China- Develop and maintain yearly/monthly sales & purchase forecasts for specific product categories- Develop sales training material - Maintain ongoing competitive and market analysis- Create and implement, detailed marketing and sales calendar (yearly, monthly)- Prepare all follow-up, monitoring, analysis and results measuring reports
EDUCATION
KEDGE BUSINESS SCHOLL (CALLED BEFORE EUROMED MARSEILLE PROVENCE)
MASTER, INTERNATIONAL BUSINESS
ABOUT ADJMI L.
CompétencesMarketing et commercialDéfinition de la stratégie marketing et commercialePilotage et conduite de projetsDéveloppement des outils promotionnelsSuivi des résultats par pays, mise en œuvre et suivi des plans stratégiquesAnalyse économique et organisationnelle du centre de profitNégociationDéfinition d’une stratégie de négociation, suivi de la mise en œuvre et évaluationAccords commerciauxManagementCoordination, animation d’une équipeFormation et recrutement du personnel, gestion du plan de carrière (évaluation, évolution)Information et organisation de réunions d’informations et d’échanges, de gestion des conflitsAnimation de séminaire sur la gestion des conflits et du stress, managementManagement stratégique et transversal
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