Adiy bin Yunus

WORK HISTORY

EDUCATION

ABOUT ADIY BIN YUNUS

Hi I am a Product Designer who enjoys working where complexity lives, especially internal enterprise systems, multi-role platforms, and high-traffic consumer journeys.Over the past 5+ years, I have designed products serving 2M+ monthly users and internal platforms used by 20K+ service agents across multiple markets. My focus is on simplifying workflows, reducing friction, and aligning product decisions with real user behavior and business strategy.At Deutsche Telekom, I have worked across both consumer and enterprise domains. I redesigned broadband journeys and improved Customer Effort Score from 3.6 to 4.5, contributing to NPS uplift. I also optimized internal service tools and reduced call handling time by 12 percent. More recently, I have been shaping new verticals in insurance and digital security, partnering with business leaders and strategy teams across countries to define MVPs and long-term direction.I believe good design starts with understanding how systems actually function in the real world. I have shadowed service agents in shops, observed technicians in customers’ homes, and facilitated usability sessions before making product decisions.I also experiment with AI-assisted prototyping to accelerate early-stage journey visualization and help teams converge on decisions faster during strategy discussions.I enjoy turning ambiguity into clarity and building systems that do not just look better, but work better.