Adityes Bariyar
ZS | PEC Chandigarh
- Role
- Decision Analytics Associate at ZS
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Adityes Bariyar
Engineer with a strong problem-solving mindset and a passion for consulting. Currently…
Experience
Decision Analytics Associate
Jun 2024 — Present · New Delhi, IN
I have worked extensively on Marketing Mix Modeling (Mmix) and Budget Optimization for multi billion dollar brands, supporting top U.S. pharma clients. My responsibilities included conducting Promotional Response Analyses to assess the impact of various promotional channels on brand sales, leveraging linear regression models along with ROI and MROI analysis. Based on these insights, I developed response curves and provided strategic investment guidance, helping clients optimize their future marketing spend to maximize revenue and profit. These recommendations were grounded in robust statistical modeling techniques combined with industry-backed benchmarks, ensuring practical and actionable outcomes.Next Best Action: Next Best Action (NBA) analyses to identify effective channel combinations and optimal timing gaps for omnichannel promotion strategies, enabling brands to improve promotional efficiency and customer engagement. This work involved close collaboration with cross-functional teams to translate complex data into clear, client-facing strategic recommendations.
Education
Punjab Engineering College
Bachelor of Technology - BTech
2020 — 2024
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