Aditya Tekumalla
Disrupting Indian Cricket from the Streets Up | Building ISCL – 32 States. 1 Champion. Infinite Dreams.
- Role
- Head of Marketing at Indian Softball Cricket League
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aditya Tekumalla
I thrive at the junction of strategy, marketing, and growth—whether it’s scaling…
Experience
Head of Marketing
Indian Softball Cricket League
Feb 2025 — Present · Bengaluru, IN
Leading the marketing, brand, and growth charter for ISCL — India’s first interstate tennis ball cricket league, endorsed by Suresh Raina and built to unite 32 state teams under one national stage.Key Highlights: • Created the ISCL brand from scratch — including identity, tone of voice, visual guidelines, and unified communication strategy across all touchpoints • Developed brand positioning rooted in authenticity, youth energy, and regional pride — “From Gully to Glory” • Launched a multi-tiered outreach plan targeting players, fans, influencers, sponsors, and VVIPs, with tailored campaigns for each cohort • Activated a nationwide creator network of 100+ influencers to amplify trials, selections, and launch narratives • Driving partnerships with leading fintech, D2C, and beverage brands by crafting compelling sponsorship decks, reels, and positioning frameworks • Orchestrate the full-funnel marketing strategy for ISCL — including YouTube trials, press visibility, LinkedIn brand content, and celebrity announcements • Build digital storytelling formats to bridge grassroots talent with national visibility — from reels to regional trial contentISCL is not just a league — it’s a platform for India’s undiscovered cricketing ecosystem.
Education
SRM IST Chennai
Bachelor’s Degree, Genetic Engineering
2009 — 2011
Sri Chaitanya Junior College
Associate’s Degree, Biology, Physics, Chemistry
2007 — 2009
Woxsen University
Post Graduate Diploma in Management, Marketing, Operations Management
2015 — 2017
Andhra University
Bachelor’s Degree, Biochemistry and Molecular Biology
2011 — 2015
NBS Alumni Affairs, NTU
Global Immersion Programme , Business, Management, Marketing, and Related Support Services
2016 — 2016
Parkwood School International
High School
2004 — 2007
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