Aditya Krishnan

About Aditya Krishnan

Leading Digital platforms & AI practice as the Head of Digital Marketing, Martech & Ecommerce including Marketing Operations as a part of Chief Technology Office. Well accomplished Principal Digital Strategist with proven track record in Digital Marketing, Martech, Web Analytics, Strategy, Content, Campaign, Creative, SEO, Key Account Management and Marketing Communication for top companies / fortune 500 brands across sectors• Managing digital transformation & Martech engagements ranging from setting up digital platforms, Gen AI solutions, technology migrations & building new products & solutions• Launched & managing a knowledge forum (group) on LinkedIn called \'Insights From Aditya\' with 325+ members as a knowledge sharing platform. An active contributor & participant in the Webmasters, SEO, digital marketing, analytics professional groups including cyber security• Author of the book \" A String Of Pearls \" a collection of best set of poems. Authored several publications on various topics across portals & shares his views regularly on latest trends.• Recognized as a SME for Digital Marketing, Transformation, Martech, SEO, Digital Search Platforms, Personalization and Analytics • Secured First Rank in MBA batch and also in Marketing specialisation at Welingkar Institute Management, Mumbai • International Assignment : Posted in Zurich, Switzerland (On site) in 2018 from UBS• Effective communicator with a strategic mindset which has resulted in profitable business outcomes• Executed projects & initiatives successfully focusing on delivery excellence in the digital domain ranging from customer experience to web analytics• Developed new thought processes and innovative service offerings with value added servicesStrategically advising clients on all aspects of communications and brandingMy Specialities include the following- Digital Marketing, Martech & Advertising - Marketing Analytics, Business Advisory & Enablement - Technology, Functional & Management Consulting - Search & Digital optimization - SEO, ASO & Enterprise Search, Personalization/Retargeting - Digital Transformation & Strategy with Advanced Analytics, Marketing Automation - Leadership : Account Mining & team, agency management- UX, Content Marketing & leading program delivery- Public Speaking & Training, Motivational Speaker, content writing, copywriting - Market Intelligence & Data Governance - SMM, SMO - Business Development & Pre-Sales- Operational & Business Excellence - Customer Experience Management

Experience

1. Gen Ai & Martech Capability Lead

   Accenture

   Oct 2023 — Present · Mumbai, IN

   Building, managing & leading Gen AI products and Martech capability for all Digital Marketing initiatives, services Thought Leadership on leveraging & adopting latest tech for Marketing operations Leading client discussions & solutioning to drive efficiency through automation & tech interventionsLead major digital strategy & Transformation engagements on Martech ecosystemBuilding new frameworks to measure & enhance maturity of all accounts in the digital, content landscapeBusiness Advisor for content management, CMS digital marketing, martech, Gen AI & SEO

Education

• University of Mumbai

  B.E, Information Technology

  2006 — 2010

• S.I.E.S college of science

  science,vocational(Electronics)

  2004 — 2006

• Welingkar Institute of Management

  Master of Business Administration (M.B.A.), E-Business & Marketing

  2012 — 2014

Skills

• Customer Experience Consulting
• Google Adwords
• Google Analytics
• Analytics
• Ad Hoc Reporting
• Software Development
• Statistical Data Analysis
• Data Analysis
• Market Research
• Market Intelligence
• Corporate Marketing
• Research Development
• Online Marketing Analysis
• Project Management
• Content Management
• User Experience Testing
• Leadership
• Customer Engagement
• Business Innovation
• Search Engine Optimization (SEO)
• B2b Marketing
• Heuristic Evaluation
• Web Analytics
• Digital Marketing
• Strategy
• E-Commerce
• User Experience
• Competitor Intelligence
• Marketing Strategy
• Marketing
• Social Media Marketing
• Adobe Analytics
• Software Engineering
• Value Added Analysis
• Web Content Management
• Web Development
• Team Leadership
• SEO
• Team Building
• Management