Aditya Shrimali

About Aditya Shrimali

I did not start in business. I started with code. Four years ago I joined PwC as a frontend developer. Within months I was sitting in client meetings, writing requirements, shaping product decisions, and helping D2C brands scale. Nobody asked me to. I just could not stop myself from thinking about the business problem behind every screen I was building. That is when I realised I was never really a developer. I was a consultant who happened to speak the language of engineers. Since then I have worked across 10+ client engagements in eCommerce consulting and digital transformation, spanning D2C apparel, lifestyle, jewellery, pharma, and industrial sectors. My work sits at the intersection of business analysis, product management, and digital strategy. I gather requirements, write BRDs and FRDs, map customer journeys, run sprint planning, coordinate UAT, and translate business problems into product specifications that teams can actually build. I have helped scale a D2C apparel brand to Rs.12Cr in all-time high yearly revenue, delivered Rs.2Cr in seasonal sales through a Magento 2 platform migration, and accelerated go-to-market timelines by 60% on a B2B eCommerce portal by owning scope, stakeholder alignment, and agile delivery end to end. Beyond delivery, I have collaborated with Strategy & on competitive benchmarking, digital roadmap planning, and go-to-market strategy, and contributed to business development through proposals that won engagements. I have presented to CXO-level stakeholders and managed cross-functional teams of 70+ members across Magento, Shopify, AEM, and Next.js platforms. What makes me different is the combination. Most business analysts cannot read a codebase. Most developers cannot run a client meeting or write a business case. I can do both, and that gap between business and technology is where I do my best work. I also actively use AI tools and generative AI to sharpen my research, documentation, and stakeholder reporting, which means I move faster and deliver sharper outputs than most. Adobe Certified. IIM Bangalore trained. VIT Vellore graduate. Currently open to Business Analyst, Product Manager, and Digital Strategy roles in eCommerce, D2C, or product-led companies. If you are building something in digital commerce or product and need someone who bridges strategy and execution without losing either, let us connect.

Experience

1. Digital Strategy Consultant

   PwC India

   Jul 2022 — Present · Gurugram, IN

   Strategy and business consulting professional with experience leading digital transformation engagements across 10+ clients in D2C, retail, apparel, lifestyle, jewellery, pharma, industrial goods, and government sectors. • Led end-to-end business analysis across multiple domains, owning requirement gathering, stakeholder interviews, BRD and FRD documentation, and sign-off coordination with client teams.• Drove product scoping and roadmap decisions on digital commerce platforms, covering catalogue management, checkout flows, third party integrations, and end-to-end user experience.• Partnered with Strategy & (PwC\'s global strategy arm) on strategic advisory engagements, contributing to business case development, digital roadmap planning, and go-to-market strategy for D2C and retail brands.• Actively contributed to business development, building and presenting proposals and pitch decks that supported deal wins across new and existing client accounts.• Managed cross-functional stakeholder relationships across client business teams, design, and engineering, ensuring alignment on scope, timelines, and delivery outcomes.• Operated across diverse industries and client environments, developing adaptability in quickly understanding new business contexts, user needs, and operational constraints.• Leveraged technical fluency in frontend technologies and AI productivity tools to bridge business and engineering teams, reduce delivery gaps, and accelerate project timelines. Adobe Certified Expert. Validated expertise in Adobe Experience Manager (AEM).

Education

• Vellore Institute of Technology

  Bachelor of Technology - BTech

  2018 — 2022

• Delhi Public School - India

  High School, Physics Chemistry Maths

  2010 — 2018