Aditya Sharan
Head - Consumer Insights @ Honasa | Helping Brands Decode Consumer Behavior | ex Unilever, Dabur
- Role
- Head - Consumer & Market Insights at Honasa Consumer Ltd.
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Aditya Sharan
At Honasa Consumer, I lead the Consumer & Market Insights function, ensuring our brands stay ahead by transforming data into sharp, actionable strategies. Whether it’s innovation, brand positioning, or trend-spotting, my goal is to bridge the gap between consumer behavior and business growth.With 12+ years of experience across Unilever, Dabur, and Honasa, I’ve helped brands in India, Southeast Asia, and Europe navigate shifting market landscapes using digital-first, consumer-centric approaches. Some of my most exciting work has come from decoding emerging beauty and personal care trends before they hit the mainstream.Beyond insights, I enjoy conversations around brand strategy, consumer behavior shifts, and the evolving role of AI in market research. If you’re building something exciting, let’s talk.Outside of work, I take on one trek each year—it’s a reminder that preparation, resilience, and adaptability apply just as much in business as they do in the mountains.Let’s connect if you’re curious about the future of insights, brand growth, or just want to share a trekking story!
Experience
Head - Consumer & Market Insights
Jul 2024 — Present · Gurugram, IN
Consumer Insights is at the Core for all decisions at Honasa. From driving brand positioning to sales GTM, we drive strategic initiatives across a diverse portfolio of brands including Mamaearth, Dr. Sheth, Aqualogica, The Derma Co, and Bblunt while partnering with Marketing, Sales, New Product Development functions.I head the function and built a team with diverse set of skills, working towards a common goal of Consumer Centricity in Business Decisions.
Education
Institute of Management Technology
PGDM, Marketing
Econsultancy
Elite Certificate
Savitribai Phule Pune University
Bachelor of Engineering, Mechanical
Skills
- Pneumatics
- Microsoft Office
- Sales
- Project Management
- Business Strategy
- Business Development
- Predictive Analytics
- Consumer Insights
- Market Research
- Management
- Competitive Analysis
- Teamwork
- Team Management
- Consumer Behaviour
- Manufacturing
- Automotive
- Engineering
- Six Sigma
- Catia
- Microsoft Excel
- Process Automation
- Matlab
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