Aditya Shahane
B2B Marketing Leader | Demand Generation · Go-To-Market Strategy · Full Funnel Marketing | Driving Revenue Growth across APAC, MEA, LATAM, & INDIA | Open to Opportunities
- Role
- Marketing Manager at Route Mobile Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Shahane
With 10+ years of Senior B2B marketing experience across global markets: Latin America, Middle East, Africa and India I specialise in building revenue-generating marketing engines from the ground up.I\'ve unlocked entirely new markets, grown businesses by 28-30% year-on-year, and built brand presence in regions where none existed before. From launching WhatsApp Business for SMEs and Enterprises across Brazil, Colombia, Mexico and Argentina to driving CPaaS and Digital Identity product growth across MEA, I bring a rare combination of strategic thinking and on-ground execution.What I do best: → Demand Generation & Full Funnel Marketing → Go-To-Market Strategy for new geographies and products → Brand Management across B2B and enterprise segments → Growth Marketing for SaaS, CPaaS and tech products → Building and scaling high-impact marketing teams.Beyond B2B, I bring deep FMCG brand experience, having worked on marquee campaigns for HUL, Cipla, Godrej and Google India, including a high-impact celebrity brand campaign, coordinated with renowned photographers. Most recently at Route Mobile, I\'ve grown business across the Middle East and Africa for CPaaS and Digital Identity products by 28%. Previously at Gupshup Technology, I hosted 50+ webinars and organised self-hosted events and meetups across 4 Latin American countries, driving 30% business growth in year one.I\'m currently open to Senior marketing leadership roles in CyberSecurity, AI, FinTech, Healthcare, Energy or FMCG based in Mumbai, Pune or Dubai.Feel free to connect or reach out directly, always happy to explore meaningful conversations. 🤝
Experience
Marketing Manager
Jan 2025 — Present · Mumbai, IN
Drove 20% business growth across the Middle East and Africa for CPaaS and Digital Identity product linesDeveloped and executed Go-To-Market strategies for enterprise and mid-market segments across the MEA regionLed full funnel marketing initiatives, including demand generation, brand positioning and performance campaigns
Education
K.C College
Master's in Entertainment,Media and Advertising, Advertising
2014 — 2016
Mumbai University
Bachelor's of Mass Media, Advertising
2011 — 2014
Mumbai Board
S.S.C
2006 — 2007
Mumbai Board
H.S.C
2008 — 2009
Vidya Niketan
SSC
1994 — 2005
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