Aditya Sahdev
Associate Director - Strategic Partnerships Uk & Europe @Cognizant
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WORK HISTORY
Associate Director - Strategic Partnerships Uk & Europe @Cognizant
London, GB
My role focuses on building and nurturing partner relationships and driving partner driver business within Cognizant’s Service Lines. This is a multifaceted role involving creating and shaping joint opportunities, managing key stakeholders, pipeline development and marketing, Strategic planning and collaboration with internal, partner and customer teams.KEY RESPONSIBILITIES:• Lead strategic alliances with SAP & Google to expand partner footprint and drive measurable revenue growth.• Build and own the Partner Plan and quarterly reporting to stakeholders.• Develop joint go-to-market (GTM) programs, including co-sell, re-sell, and partner-sourced/influenced motions, ensuring strong pipeline creation and accelerated client adoption.• Establish robust governance, operating models, and KPIs to track alliance effectiveness, ROI, and partner satisfaction jointly with sales and practice teams.• Support marketing in designing and executing partner marketing, enablement, and pipeline-generation initiatives that directly contribute to sales targets and profitability.• Analyze benchmarks, analyst reports, industry trends, and competitor moves to refine partnership strategy and maintain competitive advantage.HIGHLIGHTS:• Managing 2 of the fastest growing Strategic partners in UK & Europe with a combined influenced TCV of 100Mil+• Achieved 1.5x for target influenced partner bookings for FY24• Expanded visibility and relationship with SAP in Northern & Southern Europe• Consistent improvement in partner ranking & visibility across partners
EDUCATION
Great Lakes Institute of Management
Master of Business Administration (M.B.A.), Marketing/Marketing Management, Strategy
YCCE Nagpur
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
SKILLS
ABOUT ADITYA SAHDEV
As an experienced strategic partnership and sales professional, I specialize in developing and executing successful business strategies. With a passion for building long-term relationships, I have a proven track record of cultivating strong partnerships that drive growth and revenue.With a deep understanding of SAP and other ERP capabilities, I am able to work closely with clients to identify opportunities for process improvement, cost savings, and increased efficiency. I am passionate about helping organizations harness the power of their Business Systems to achieve their business objectives, and I take a hands-on approach to every project, ensuring that solutions are tailored to meet each client\'s unique needs.Throughout my career, I have built strong relationships with key stakeholders in a range of industries. My ability to understand the needs of each client, coupled with my strategic approach to partnership building, has resulted in successful outcomes that exceed expectations.If you are looking for a strategic partner who can help you transform your business and drive growth, let\'s connect and explore how we can work together to achieve your goals.
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