Aditya Paul

About Aditya Paul

Experienced International & Domestic Business Development Manager with a proclaimed way of working in the stationery & consumer goods industry. Skilled in Channel Sales and distribution with team management. Strong business development professional with a PGDM focused in Business, Management, Marketing.About my work: • Managing and developing Distribution channels, appointing new distributors• Managing the Local sales staff and taking reports from him regularly• Appointing new sales staff as and when required• Primary and secondary sales• Regulating monthly Sales targets through rolling out various schemes as and when required• Cluster Travelling across the region to penetrate the market• Identifying and establishing popular price points for market penetration or successful product launches• Responsible for ATL and BTL activities• Competitive Analysis• Branding through Visuals & POS to improve scope in the market• Regular meeting with Importers/Distributors and Wholesalers and following up on Targets.

Experience

1. Area Sales Manager

   Parle Products Pvt. Ltd

   Feb 2024 — Present · Mumbai, IN

   Driving business growth and expansion for Rs.69 Crore annual portfolio across South and Central Mumbai• Spearheading a team of 4 Senior Sales Executives, setting KPIs, and ensuring achievement of sales and distribution objectives• Developing and executing go-to-market strategies to grow categories, brands, and market share• Conducting monthly sales planning and forecasting, considering shelf life• Improving efficiencies in coverage and productivity, resulting in higher per capita consumption• Allocating manpower effectively, considering individual capabilities and area potential• Expanding distribution network by increasing distributor and retail coverage• Tracking competitors and developing proactive plans to counter their tactics• Fostering strong relationships with distributors, retailers, and stakeholders to fuel business growth• Managing C&F operations, ensuring hygiene and efficiency at all stakeholder levels

Education

• City College

  B. Com(Honours), Accounting and Finance

  2012 — 2014

• Hare School, Kolkata

  Business/Commerce

  2011 — 2012

• Pune Institute of Business Management

  PGDM, Marketing

  2015 — 2017

Skills

• Team Management
• Market Research
• Finance
• Teaching
• Training
• Leadership
• Management
• Business Strategy
• Teamwork
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Customer Service
• Microsoft Office
• Marketing
• Sales
• Team Building
• Ms Project
• Negotiation
• Public Speaking
• Lead Generation
• Pre-Sales
• Social Media Marketing