Aditya Rai
Paid Media Strategist
- Role
- Sem Analyst at Coalition Technologies
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aditya Rai
As a Senior SEM Analyst at Coalition Technologies, I bridge the gap between traditional…
Experience
Sem Analyst
Apr 2018 — Present · Gurugram, IN
Responsible for managing and optimizing our clients\' pay-per-click (PPC) campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising.Strong understanding of PPC advertising and be able to implement and manage campaigns that drive results.Work closely with the SEO and content teams to ensure that PPC campaigns are aligned with verall marketing strategies and goals.Responsibilities:Manage and optimize PPC campaigns across various platformsConduct keyword research and analysis to identify opportunities for campaign improvementCreate and implement ad copy, targeting, and bidding strategiesMonitor and analyze campaign performance using data analysis tools such as Google Analytics and Google AdsProvide regular performance reports and analysis to clientsCollaborate with SEO and content teams to align PPC campaigns with overall marketing strategiesStay up-to-date with industry trends and best practices in PPC advertising
Education
IEC College
Bachelor of Technology - BTech
Skills
- Google Analytics
- Google Adwords
- Google Webmaster Tools
- Keyword Research
- Sem
- Smo
- Ppc Bid Management
- Data Analysis
- Analytics
- Consulting
- Business Analysis
- Business Strategy
- Team Management
- Html
- Analysis
- Digital Marketing
- Competitive Analysis
- Online Marketing
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