Aditya Narayan Lenka

About Aditya Narayan Lenka

Hello! I\'m Aditya Narayan Lenka, a passionate Digital Marketing enthusiast based in…

Experience

1. Performance Marketing Executive

   PALMONAS

   Jun 2025 — Present · Pune, IN

   Campaign Management & Optimization:I oversee the full lifecycle of Google Ads campaigns, from creation to optimization. This includes continuously refining strategies to improve campaign performance, maximize ROI, and ensure alignment with our brand’s objectives.Data-Driven Reporting:I track campaign performance closely, generating detailed reports on key metrics daily, weekly, and monthly. These reports provide valuable insights into what’s working and where improvements can be made, allowing the team to make data-backed decisions.Performance Analysis:Using a combination of analytics tools, I monitor key performance indicators (KPIs), analyze trends, and identify opportunities for optimization. This enables me to propose adjustments to campaigns in real time, ensuring maximum impact.Collaboration & Strategy Alignment:Working alongside cross-functional teams, I ensure that campaign messaging and strategies are consistent with broader brand objectives. I also collaborate on optimizing ad creatives and targeting to enhance campaign outcomes.

Education

• Utkal University

  Bachelor's degree, Computer/Information Technology Administration and Management

• S.V.M. Autonomous College,Jagatsinghpur, Odisha

  HSC( 11 & 12), Science

• MICA | The School of Ideas

  Advanced Certificate in Digital Marketing and Communications, Marketing

• NIIS Institute of Business Administration (IBA), Bhubaneswar

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Saraswati vidya Mandir, Cuttack, Odisha

  Matriculation