Aditya M.

About Aditya M.

At the intersection of design and technology—that’s where I thrive. I craft…

Experience

1. Product Designer - 1

   Nykaa

   Aug 2023 — Present · Gurugram, IN

   Launched a new ad format via Initiatives, doubling takeover ad revenue and achieving 25% CTR achieving 4M impressions for the brand per day- Designed Product Listing Ads (PLA) end to end, that led to a 10.5% increase in annual ad revenue- Reduced ad moderation rejection rate by ~90% through subtle, high-impact design optimizations- Proposed a backend architecture shift through design, enabling onboarding of 400+ new brands to the ads platform- Unlocked new ad inventory, boosting ad impressions by 5 million/day- Designed Pivot end to end, an internal segmentation tool, which achieved 90% adoption within a week, reduced setup person-hours by 36% & eliminated segmentation errors (100% reduction)- Designed plug and play product widget cards - Increased cart-to-checkout conversion by 1%- Boosted revenue per visit by ₹1.84- Led Nykaa’s dark pattern compliance initiative - Created and evangelised ethical design guidelines across teams and successfully reduced dark patterns by 100%- Designed the Nykaa Best in Beauty experience & achieved 60% form completion rate, despite a long-format flow (50+ questions)- Participated in senior-level hiring, conducted screening interviews and shadowed white-boarding sessions- Advocated for and led the integration of Lottie files into the platform by overcoming cross-functional resistance to enable scalable, lightweight animations in product experiences.