Adi Jhamb
Growth & Performance Marketing Manager @Sobeys
Signup · Get unlimited contacts
WORK HISTORY
Growth & Performance Marketing Manager @Sobeys
Leading digital marketing & partnership efforts for the online grocery delivery business in Toronto/GTA (Voilà by Sobeys) and Montreal (Voilà par IGA) as well as curbside pickup (National)• Direct responsibility of $18MM marketing budget and new customer acquisition• Working closely with industry partners including Google, Meta, Pinterest, TikTok to power innovation and creativity within media• Led successful project to implement Product Listing Ads (PLA) with cross functional partners across IT, Ocado, Google teams that allows for Voilà assortment discovery on Google Shopping• Scaled partnership vertical to be 25% of overall net new customer acquisition with leading companies such as Scotiabank, American Express (Amex), Venngo, Perkopolis and others• Expanded paid social advertising to new channels such as Reddit and TikTok (in addition to always-on efforts on Facebook/IG and Pinterest). These channels resulted in increased brand awareness and 5% increase in new customer acquisition• Led in-house effort and media agency contract negotiation which resulted in $650k cost savings (per year)• Currently leading team of 4 direct reports and 12 agency team members
EDUCATION
University of Waterloo
Bachelor of Applied Science (BASc), Electrical Engineering
SKILLS
ABOUT ADI JHAMB
An experienced marketing leader with 12+ years experience in strategizing and executing marketing campaigns & partnerships that drive revenue and business growth. Global experience (APAC, NA) as well as diversification across agency and client side roles. Electrical Engineer by education (University of Waterloo).Strategic: Managed >$15MM annual budgets across marketing channels (digital + offline) strategically to influence customer action to transact across all funnels of marketingCommunication: Experienced communicator with senior stakeholders across small, mid-sized and large organizationsThought Leadership: Panel speaker at the Digital Marketing for Financial Services Summit (2019), Guest Lecturer at Digital & Content Marketing Class held at York University (2020)Motivator/Mentor: Managed teams of up-to 4 direct reports, servant leadership approach across different roles, coach and mentor to others in the industry
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.