Aditya Hiranandani
- Role
- Financial Analyst at Citi
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Aditya Hiranandani
I’m a Finance enthusiast with a passion for numbers, strategy, and driving meaningful…
Experience
Financial Analyst
May 2024 — Present
Performed detailed ROI assessments of marketing initiatives using advanced Excel techniques (Pivot Tables, VLOOKUP, What-If Analysis), identifying underperforming campaigns and driving a 20% uplift in overall return on investment.• Collaborated with marketing and FP & A teams to enhance revenue forecasting models, applying statistical analysis and data visualization tools (Excel, Power BI) to improve forecast accuracy by 10%, enabling better investment decisions.• Supported month-end and quarter-end close processes by reconciling marketing expenses against actual performance, ensuring budget compliance and delivering precise variance analysis reports to executive leadership.• Evaluated and improved multi-touch attribution models, leading to optimized resource allocation and a 12% increase in lead-to-customer conversion, directly impacting sales pipeline efficiency.• Refined Oracle SQL queries to enhance data retrieval speed, achieving a 30% reduction in report preparation time and accelerating executive access to financial insights.• Maintained accuracy and consistency of financial data across NetSuite and Smartsheet systems, supporting seamless integration between marketing operations and financial reporting platforms.• Delivered actionable insights through ad-hoc financial analyses, identifying cost inefficiencies and driving strategies that resulted in an 18% decrease in operational expenditures without sacrificing campaign outcomes.• Implemented cost structure evaluations to uncover opportunities for strategic cost-saving measures, strengthening budget efficiency and supporting long-term financial planning.• Developed a dynamic financial scenario planning tool using Excel VBA and Power Query, enabling department heads to simulate best-case, base-case, and worst-case budget scenarios improving decision-making agility during uncertain market conditions.
Education
University of Arizona, Eller College of Management
Master's degree
2023 — 2024
KC College
Bachelor's degree
2019 — 2022
Sacred Heart School Kalyan
SSC
2007 — 2017
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