Aditya Gandotra

About Aditya Gandotra

I’ve spent the last 15+ years building and scaling consumer businesses across FMCG, quick commerce and platform ecosystems.Currently lead the Audio business at Noise with end-to-end P&L ownership across product, pricing, GTM and supply chain across marketplaces, D2C and offline channels. Over the past few years, the category has scaled significantly while structurally improving margins and moving from negative contribution to EBITDA positive.Previously led the Non-Foods P&L at Blinkit and was part of the transition from Grofers to Blinkit as the business pivoted to quick commerce. During this time I also built and scaled the platform’s brand monetisation engine, creating a high-margin revenue stream.At Tata 1mg, led Non-Rx categories and monetisation, strengthening category salience and improving the platform’s revenue mix. Earlier spent a decade at Reckitt across frontline sales, trade marketing and global brand roles, building a strong grounding in commercial execution, channel strategy and portfolio leadership across large consumer markets. Most comfortable operating in roles with end-to-end business ownership across revenue, margin and organisational alignment.

Experience

1. Vice President & Head of Business - Audio

   Noise

   May 2023 — Present · Gurugram, IN

   Category P&L | Consumer Electronics | Marketplaces, D2C & OfflineLead the Audio business at Noise with end-to-end ownership across category strategy, product roadmap, pricing architecture, GTM and supply chain across marketplaces, D2C and offline channels.Turned around the category from negative contribution to EBITDA positive through portfolio premiumisation, pricing discipline and structural cost improvements across sourcing, product quality and marketing mix.Scaled the business significantly while improving margin profile and market share through sharper product architecture, channel optimisation and strategic partnerships including Bos

Education

• National Institute of Technology Hamirpur

  Bachelor of Technology, Electronics & Communication

  2004 — 2008

• BSF School Jammu

  Science, Computer Science

  1996 — 2004

• XLRI Jamshedpur

  PGDBM, Marketing

  2008 — 2010

Skills

• Market Research
• Marketing Management
• Marketing
• Brand Management
• Competitive Analysis
• Team Management
• Strategy
• Strategic Planning
• Trade Marketing
• Fmcg
• Distributed Team Management
• Sales Operations
• Management
• Mis
• Key Account Management
• Business Strategy
• Business Development