Aditya Akula
Programmatic & Ad Operations Lead | Google Ad Manager (GAM), AdX, SSPs | Deals, Setup, Yield Optimization
- Role
- Publisher Team Manager at Investingchannel
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aditya Akula
Programmatic and Publisher Operations leader with 9+ years of experience managing the end-to-end lifecycle of programmatic advertising across display, video, and mobile environments. Strong expertise in Google Ad Manager, AdX and all major SSPs (Magnite, PubMatic, IndexExchange, Appnexus/Xandr, OpenX etc) covering inventory and placement creation, targeting structures, blocking and brand safety controls, deal setup (PG/PD), QA, and scalable monetization frameworks.Hands-on experience combining clean technical setup with disciplined optimization—floor management, demand prioritization, deal pacing, fill-rate improvement, and structured A/B testing—to drive consistent revenue growth and delivery efficiency across publisher portfolios.Proven people manager and cross-functional partner, having led and trained Ad Operations teams, supported global publishers, and worked closely with Programmatic, Sales, Product, and Engineering stakeholders to resolve complex delivery issues and launch monetization improvements at scale.Driven by operational rigor, data-backed decisions, and sustainable programmatic growth, with a strong focus on building reliable systems before optimizing performance.
Experience
Publisher Team Manager
Jul 2023 — Present · Hyderabad, IN
Education
Malla reddy engineering college
Bachelor's degree, Electronics and Communications Engineering
2012 — 2015
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