Aditya Yellamraju

About Aditya Yellamraju

I design the systems that make AI usable at enterprise scale. For the past 4 years at Salesforce, I\'ve been the designer behind some of the most technically complex platform experiences in the ecosystem — the Personalization Core Platform (AI-driven recommendations, decisioning frameworks, and experimentation infrastructure across Salesforce Personalization & Marketing Cloud), Tableau Pulse (AI-powered business monitoring & insights), and Project Nexio (0→1 generative AI insight discovery). Early on at Salesforce, I helped launch Data Stories — one of Salesforce\'s first natural language generation features — by leading the post-acquisition integration design of Narrative Science into Tableau. My background is unusual: I started in advertising and digital media, where I learned to align stakeholders, ship fast, and tie design decisions directly to business outcomes. I deepened that with an M.S. in Human-Computer Interaction from DePaul University. The combination gives me something most designers don\'t have — an outcomes mindset baked in from day one. What I actually do: → Turn technically-dense AI/ML infrastructure into workflows data aware marketers, analysts, and others can actually use → Lead 0→1 design from ambiguity to shipped product, partnering tightly with PM, Engineering, content and Data Science → Run designer-led usability research — study design, facilitation, synthesis, cross-functional readouts → Think in systems: state models, guardrails, and scalable patterns.

Experience

1. Senior Product Designer

   Salesforce

   Jul 2021 — Present · Austin, TX, US

   Currently designing for Salesforce’s Personalization Core Platform, enabling enterprise-scale personalization across Marketing Cloud and broader Salesforce ecosystem-Own end-to-end design for foundational services including the Recommendations Engine, AI-driven decisioning, Experimentation frameworks, Analytics & Insights infrastructure, and Engagement Signals & Events systems-Collaborate closely with platform engineers, data scientists, and PMs to ensure scalable, extensible, and intuitive experiences that support diverse business needs across industries.Previously designed for Tableau Pulse, an AI-powered business monitoring product-Launched the Metrics Digest Email, establishing the first interaction touchpoint for business users-Designed the Pulse Homepage, enabling critical user flows like follow/unfollow metrics, manage followers, and more.Drove early design strategy for Project Nexio, a generative AI initiative for automated data insight discovery-Partnered with product and research teams to define and validate the experience-Work was featured in Dreamforce 2022, showcasing Salesforce’s vision for AI-powered analytics.Led first post-acquisition design integration of Narrative Science, bringing Natural Language Generation (NLG) to Tableau-Delivered Data Stories in Tableau, the team’s first NLG feature for business users-Conducted usability testing and research at Tableau Conference 2022, informing design direction.Designed and launched core features for Lexio, an AI/NLG-powered data storytelling platform-Created personalization and feedback mechanisms for Lexio’s intelligent newsfeed, tailoring insights for business users.Recognized for mentorship and cross-functional leadership, fostering collaboration with engineering, PMs, data science, and stakeholders to drive strategic, user-centered platform design.

Education

• DePaul University Jarvis College of Computing and Digital Media

  Masters, Human Computer Interaction

  2018 — 2020

• Sir M Visvesvaraya Institute Of Technology

  Bachelor of Engineering, Information Science and Engineering

  2003 — 2009