Aditya Vyas

About Aditya Vyas

Strategic, research-backed, and business-outcome driven; that’s how I’ve approached marketing leadership throughout my career.I’m a marketing professional passionate about building data-informed strategies that drive brand visibility, customer engagement, and sustainable business growth. With a blend of academic rigor and real-world execution experience, I thrive at the intersection of digital innovation, strategic communication, and outcomes-oriented brand building.Over the years, I’ve:• Worked across multi-channel marketing ecosystems - blending digital, content, performance, and brand strategies.• Led initiatives that optimized growth, lead generation, and customer engagement funnels.• Partnered with cross-functional teams to translate business goals into measurable marketing impact.• Mentored teams and professionals in linking strategic thinking with measurable performance outcomes.• Contributed to educating, training, and mentoring young minds across disciplines to make them market-ready.• Published academic research with a focus on user-generated content, university-industry synergies, and startup marketing effectiveness. I believe effective marketing is a balance of data-driven insights and contextual human understanding, not just chasing trends, but creating value and relevance. Areas of expertise include:• Multi-Channel & Digital Marketing Strategy• Brand Positioning & Storytelling• Data & Analytics for Growth• User-Generated Content & Community Engagement• Marketing Research & Thought Leadership• Cross-Functional Business ImpactI enjoy connecting with professionals, founders, and teams who are building brands that matter - whether in startups, larger enterprises, or academic-industry collaborations.Let’s connect, learn, and create impact.

Experience

1. Guest Professor

   Netlink Software Group America Inc

   Sep 2024 — Present

   Specializations: Digital Marketing & Analytics Omni Channel Planning/Buying Retail Management Consumer Behaviour

Education

• Faculty of Management Studies, Dr. H S Gaur University, Sagar

  Master of Business Administration (M.B.A.), Marketing

  1997 — 1999

• Lokmanya Tilak H S School, Ujjain

  Higher Secondary, Mathematics

  1991 — 1992

• Indraprastha Law College

  Bachelor of Laws - LLB, Law

  2014 — 2017

• Indian Institute of Management Bangalore

  Strategic Management

• University Grants Commission, India

  Assistant Professor Qualified (JRF equivalent score), UGC-NET - Management

• Vikram University

  Certificate Course in Journalism & Mass Communication, Mass Communication/Media Studies

  1993 — 1994

• Indian Institute of Management Bangalore

  Advanced Corporate Strategy

• Madhav Science College, Vikram University

  Bachelor of Science (B.Sc.), Mathematics and Statistics

  1992 — 1995

• London Business School

  Brand Management