Aditya Virkar
Marketing Manager - Media, Publishing and Entertainment Industry @ HCLTech | IIM-I | NIT- AP
- Role
- Marketing Manager - Media Publishing & Entertainment at HCLTech
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Virkar
IIM Indore MBA with a track record of driving $650Mn+ in influenced pipeline and $35Mn in…
Experience
Marketing Manager - Media Publishing & Entertainment
Jun 2024 — Present · Mumbai, IN
Crafted and executed client engagement strategies for clients, managing senior stakeholder relationships to deliver tailored marketing solutions, launch hyper-personalized messaging strategies and accelerate business growth • Led integrated marketing efforts across 30+ clients, executing account-based programs and campaigns that directly influenced a $550Mn+ annual pipeline, engaging with over 250+ stakeholders using 9 offline and online touchpoints• Designed account-specific intelligence reports and personalized campaign themes—driving a 13% YOY increase in deal closure and contributing $35Mn in net new revenue from strategic accounts, beating the estimated growth by 5%• Led the Account Alumni Connect program pilot, monitoring 350+ former client executives in new roles across non-client firms— unlocking $50Mn+ in early-stage deal signals and enabling white-space entry into 15+ new accounts• Spearheaded the rollout of select GenAI tools across 4 Inside Sales teams (20+ members), driving change enablement, minimizing resistance, unlocking 30+ man-hours per month for strategic selling and personalized client outreach• Enabled hyper-personalized messaging pilot using GenAI tools for persona building and content generation, resulting in strong buying intent of $30Mn+ with a major media client for smart content suggestion on their OTT platform• Drove the global go-to-market strategy for D365 CCaaS across 4 regions – AMEA, APAC, Europe and North America generating $75 Mn+ in influenced pipeline through targeted marketing in collaboration with sales effort• Enabled brand positioning activities by mobilizing SMEs across through 10+ industry forums, thought leadership panels, and CX-focused podcasts—elevating visibility and driving conversations among Tier-1 decision-makers
Education
National English School ICSE
Elementary, Schooling
2003 — 2016
Sri Chaitanya College of Education
Intermediate, Science
2016 — 2018
Indian Institute of Management, Indore
Master of Business Administration - MBA
National Institute of Technology, Andhra Pradesh
Bachelor of Technology - BTech, Chemical Engineering
2018 — 2022
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