Aditya Sood
Growth @ Google | ISB Co\'24 | Ex - PwC | VJTI
- Role
- Digital Marketing Strategist at Google
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Sood
Currently working as a Marketing Strategist at Google for Medium Scale…
Experience
Digital Marketing Strategist
Jun 2024 — Present · Hyderabad, IN
Driving revenue & growth initiatives as Media Specialist, overseeing multimillion quarterly portfolio,driving success within complex digital landscape - Hands on with AI driven performance marketing tools : Performance Max, AI bid strategies, dynamic adpersonalization & more- Designing and executing A/B testing for innovative ad formats like Performance Max, Value based predictive bidding and shifting toward a profit-driven mindset- Driving annual GTM strategy with precision, backed by budget forecasts and multi-quarter One-Google advertising solutions. Ensuring full-funnel impact through automation, advanced measurement, and seamless collaboration with cross-functional stakeholders
Education
Indian School of Business
MBA - Post Graduate Programme in Management, MBA
Veermata Jijabai Technological Institute (VJTI)
Bachelor of Technology, Computer Engineering
2016 — 2020
The Campion School
10
2003 — 2016
Kishinchand Chellaram College of Arts Commerce and Science
HSC, Science
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