Aditya Sonawale

About Aditya Sonawale

Hi, I’m Aditya Sonawale — a Client Servicing and Integrated Marketing professional with strong expertise in performance marketing, media strategy, and end-to-end account management.With a foundation in performance marketing post-MBA, I began my career driving ROI-led digital campaigns across food, fashion, and real estate sectors. I developed deep capabilities in paid media optimization, audience strategy, funnel improvement, and revenue-focused execution.Currently at Dentsu, I manage accounts end-to-end across automotive, banking, and healthcare. I handle brands like Yokohama, AU Small Finance Bank and Abbott Healthcare. I lead complete campaign ownership — from strategy and media mix planning to execution and delivery across Google, Meta, affiliate, influencer, and SEO ecosystems. I also plan and execute impact-led campaigns across premium platforms like Moneycontrol, Inshorts, Zepto, TOI etc. identifying where brands can gain maximum visibility and performance efficiency.Beyond paid media, I work on leveraging large-scale properties such as IPL, exploring how they can serve real business objectives not just branding, but measurable growth aligned to brand KPIs.I also handle OOH, radio, and print planning, choosing the right formats and placements to ensure strong visibility and better brand results.Previously, at GroupM (a WPP company), I led media planning for Viacom18, managing regional and youth entertainment portfolios and executing large-scale launch campaigns.Let’s connect! Reach me at s••••••••@gmail.com or 95••••••97.

Experience

1. Marketing Intern

   Made Differently

   Nov 2020 — Present

   Certificate of training - Product Marketing aditya sonawale.pdf

Education

• PARLE TILAK VIDYALAYA ASSOCIATIONS INSTITUTE OF MANAGEMENT, CHITRAKAR KETKAR MARG

  Master of management studies, Marketing

• Mgm high school, Nerul

  SSC

• Mgm College Of Engineering & Technology

  Bachelor of Engineering - BE, Computer Science