Aditya Sonar

About Aditya Sonar

Passionate Marketer with expertise in Marketing, SEO, Google Ads, and Meta Ads, helping…

Experience

1. Digital Marketing Executive

   Puranik Builders Ltd

   Jun 2025 — Present · Thane, IN

   1).Coordinated with external agencies for Performance Marketing across Google Ads, Meta Ads, etc, focusing on lead generation and lead quality improvement.2).Actively worked on enhancing lead quality by analyzing funnel metrics, refining targeting, and optimizing ad creatives.3).Managed and executed in-house Google Ads and Meta Ads campaigns, focusing on audience segmentation, budget optimization, and performance tracking.4).Managed and executed social media marketing strategies, increasing brand visibility and user engagement.5).Led content creation and planning for digital campaigns in collaboration with creative and content teams.6).Executed Above The Line (ATL) & Through The Line (TTL) branding campaigns, including high-impact roadblocks on platforms like Times of India, Moneycontrol, and others.7).Planned and managed audio advertising campaigns with Mirchi FM (M Ping), enhancing brand recall.8).Handled SEO strategy and execution, coordinating audits, keyword targeting, and technical improvements with SEO teams.9).Contributed to campaign analytics, reporting, and ongoing strategy refinement for better performance outcomes.10).Created and managed digital media plans and budgets for multiple campaigns, aligning with business goals and maximizing ROI.11).Supported Go-To-Market (GTM) strategy for new project launches, driving awareness, demand generation, and brand positioning through digital channels.

Education

• University of Mumbai

  Bachelor in Management Studies - BMS

  2017 — 2020

• University of Mumbai

  HSC

  2015 — 2017

• Bharati Vidyapeeths Institute of Management Studies & Research

  Master of Business Administration - MBA

  2023 — 2025