Aditya Sisodia
Manager @WPP Media | Lending-tech | FinTech | BFSI | Travel | App Marketing | D2C | DV360 | TTD | Ex- Publicis Groupe & ICICI Bank Ltd
- Role
- Manager at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aditya Sisodia
Driving Performance & Growth Through Data-Driven Marketing with an MBA in Marketing and a strong foundation in sales, I bring a unique blend of analytical expertise, strategic thinking, and a passion for digital marketing. My journey began in the financial industry, where I honed my skills in sales, client servicing, and team leadership—delivering results and exceeding targets consistently.Transitioning into performance marketing, I now specialize in media planning, campaign execution, and user acquisition strategies, helping brands optimize their digital presence. Currently, I lead fintech marketing initiatives for Hero FinCorp Ltd & CASHe, managing Meta, Google UAC, strategic partnerships, and search campaigns with a monthly budget of ₹5 Cr. Key Expertise & Achievements: Optimized fintech performance campaigns, collaborating with third-party vendors (PhonePe, Buddy Loan, Affle India) to strengthen acquisition funnels. Enhanced user acquisition strategies, implementing custom events and tier-wise targeting, resulting in a 20% reduction in CAC and a 15% increase in Average Ticket Size. Data-driven decision-making, leveraging GA4, Appsflyer, Google Ads, and Meta Ads to refine targeting and maximize efficiency. Leadership & collaboration, guiding a team of analysts to execute and optimize campaigns effectively. Key Skills & Expertise Digital & App Performance Marketing (Google Ads, Meta, PMax, UAC) Client Servicing & Campaign Strategy Data Analytics & Optimization (Appsflyer, GA4, Excel, Google Sheets) Team Leadership & Collaboration Certifications & Platform Expertise Google Ads (Search, PMax, UAC & Demand Gen ) Meta Conversion, Lead) Bing Ads Apple Search Ads Google Ads & Meta Blueprint Certified (Media Buying & Planning) Advanced Digital MarketingI thrive on data-driven storytelling, creative problem-solving, and delivering measurable impact. Open to networking, collaborations, and discussions on digital strategy, acquisition growth, and campaign innovations. Let’s connect and create something impactful! Reach out via LinkedIn or email at a••••••••@gmail.comBest regards,
Experience
Manager
Jun 2025 — Present · Gurugram, IN
Projects- adidas || ZoTv || Hero MotorcorpDriving D2C marketing initiatives for adidas.
Education
Army Institute of Management & Technology
Master of Business Administration - MBA, Marketing & HR
2020 — 2022
NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)
COURSE ON COMPUTER CONCEPTS
2020 — 2020
Kendriya Vidyalaya
Commerce
2002 — 2014
Dr. B. R. Ambedkar University, Agra
Bachelor of Arts - BA, Economics
2015 — 2018
Maharaja Ganga Singh University (MGSU), Bikaner
Bachelor of Commerce - BCom, Accounting and Business/Management
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