Aditya Singh
Frontend Software Engineer | Media.net | Next.js · React.js · JavaScript
- Role
- Frontend Developer at Media.net
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Singh
Frontend Software Engineer with 4 years of experience building scalable and…
Experience
Frontend Developer
Oct 2023 — Present · Mumbai, IN
Developed high-performance lead generation pages, including a university listing and dedicated university pages, with an average Web Vitals score of 80+.• Built a config-driven multi-step form for education, autos and mortgage verticals, using Redux Toolkit for centralized state management and Zod for schema validation, with URL parameter-based pre-filling to achieve a higher form fill rate.• Integrated Google Sheets API to dynamically fetch and render university data, enabling seamless, non-tech content updates by the business team.• Developed a real-time cars listing platform connecting users with dealers across the United States by integrating REST APIs for car data and dealer information.• Conducted A/B testing across landing pages to optimize conversion rates.• Implemented tracking pixels via GTM across different form steps and pages to capture user actions, enabling data-driven decisions and performance improvements.• Optimized critical web assets and scripts to reduce load time, leading to improved Core Web Vitals.
Education
NES Ratnam College - India
Junior College
2015 — 2017
Guru Nanak English High School
School
SIES Graduate School Of Technology
Bachelor of Engineering - BE, Information Technology
2017 — 2021
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