Aditya Shaw

About Aditya Shaw

I build growth systems—not just campaigns.Over the last decade, I’ve worked at the intersection of content, technology, BFSI, and consumer brands, helping organisations move from fragmented marketing efforts to scalable, performance-driven ecosystems.Currently, I lead the BFSI pod at Pepper Content, overseeing strategy and execution across content, video, SEO, and creative for large financial brands. My role spans business outcomes, account performance, team leadership, and system-level thinking—ensuring content actually drives adoption, retention, and trust.Previously, I led the Tech Division at Schbang as VP, where I worked closely with product, engineering, and marketing teams to build digital platforms, websites, and MarTech-led solutions for enterprise clients.I also have deep hands-on experience with the Apple ecosystem—having operated an Apple Premium Store (iDestiny) and led marketing across on-ground activations, performance marketing, SEO, content, and partner communications. This gives me a rare blend of premium retail, platform thinking, and enterprise marketing.What I’m known for- Translating complex domains (BFSI, tech, finance) into clear, high-impact communication- Designing content-led growth engines across lifecycle stages- Building and mentoring high-performing, cross-functional teams- Fixing broken funnels, messy platforms, and underperforming accountsI enjoy working on problems where clarity, structure, and scale matter—and where marketing needs to earn trust, not just attention.

Experience

1. Director - Bfsi Business Head

   Pepper

   Apr 2026 — Present · Mumbai, IN

Education

• St Xavier's College Kolkata

  Bachelor of Business Administration (B.B.A.), Marketing Specialization

  2014 — 2017

Skills

• Team Management
• Graphic Design
• Microsoft Office
• Time Management
• Windows Movie Maker
• Adobe Aftereffects
• Digital Marketing
• Social Media Marketing
• Adobe Illustrator
• Marketing
• Management
• Logo Design
• Customer Service
• Sales Management
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Leadership
• Adobe Photoshop