Aditya Sharma
Retention Manager at ViralMint | Lifecycle Marketing & Customer Retention | SFMC
- Role
- Retention Manager at ViralMint
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Aditya Sharma
As a CRM and Marketing Lead at VGL Group, I leverage my expertise in Salesforce Marketing Cloud to develop and implement multi-channel marketing strategies that boost customer retention and increase repeat purchases. With a strong background in data analysis and segmentation, I conduct RFM segmentation to identify high-value customer segments and tailor targeted marketing campaigns, leading to increased customer lifetime value (LTV). I also design and execute retention initiatives, including personalized offers, cross-selling, and up-selling, to reduce churn and foster long-term customer relationships. My mission is to use data-driven insights to drive customer loyalty and retention, ensuring optimal configuration and utilization of the Salesforce Marketing Cloud to meet business needs.
Experience
Retention Manager
Jun 2025 — Present · Pune, IN
Education
Institute of Rural Management (IIRM)
Master of Business Administration - MBA
2018 — 2020
MICA
Postgraduate Certificate in Digital Marketing and Communication
SRM University
B.Tech
2013 — 2017
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