Aditya Sathe
Marketing at Rapido
- Role
- Lead - Media Planning at Rapido
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Lead - Media Planning
Jul 2021 — Present · Bengaluru, IN
Leading ATL campaigns for Rapido having presence across TV, OOH, Radio and Cinema. My role involves- Designing media launch strategy for Rapido campaigns by identifying relevant target group, markets, media mix, creative mix etc - Exploring long-term media associations for Rapido with events like Live Cricket, Reality/Talent Shows, Mega Movie releases - Tracking media campaign performance both in terms of Media objectives as well as Business Objectives- Monitoring agency performance and identifying gaps leading to wastages
Education
KBS,Khandala
Master of Business Administration (M.B.A.), Marketing
2009 — 2011
St.Vincent Pallotti College of Engineering
Bachelor of Engineering (B.E.), Computer Engineering
2004 — 2008
Skills
- Integrated Marketing
- Management
- Media Consultation
- Irs
- Process Optimization
- Strategic Brand Consulting
- Media Planning
- Campaign Plans
- Project Management
- Media Research
- Benchmarking
- Business Strategy
- Media Strategy
- Strategic Planning
- Budget Forecasts
- Tam
- Direct Response Television
- Brand Consulting
- Brand Management
- Marketing Strategy
- Advertising
- Media Buying
- Market Research
- Marketing Communications
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