Aditya Rawat

MBA graduate from the UK with over 10 years of experience in content writing, communications, market research, customer service, and client management with Deloitte, Moody’s Research and HCL-British Telecom.

Role
Industry Analyst Technical Writer at Factor
Location
Ghaziabad, UP, IN
LinkedIn followers
500 followers

About Aditya Rawat

Dynamic MBA Graduate | 10+ Years in Content Strategy, Copywriting, Market Research & Lead Generation | Helping Brands Achieve Growth Through Impactful ContentMBA graduate from Coventry University with over 11 years of experience in Content writing, Copywriting, and Market research at firms such as Deloitte, Moody’s, Kaizen AMS, and Docyt AI. My expertise lies in creating compelling content and thought leadership to drive business growth, boost audience engagement, and build stronger brand recognition.What Sets Me Apart:• Prolific Thought Leadership: Authored 500+ thought leadership articles and 40+ white papers, with features in top-tier publications such as Forbes Middle East, The Guardian, Gulf News, India Today, and LinkedIn.• Audience Growth & Engagement: Developed content strategies that tripled audience size and increased engagement by over 40% for top B2B tech companies.• Lead Generation Success: Launched research-driven campaigns that generated over qualified leads per quarter, directly contributing to enterprise client growth and revenue.• Global Content Leadership: Led content initiatives across 15+ countries, delivering cohesive messaging and ensuring alignment with local market dynamics and business objectives.• Client Relationship Management: Fostered strong client relationships, increasing retention rates by 35% year-over-year through high-quality, tailored content.• Creative & Data-Driven: Known for merging creative storytelling with data insights to drive measurable results, including a 20% increase in conversion rates through targeted, KPI-driven content.

Experience

  1. Industry Analyst Technical Writer

    Factor

    Aug 2024 — Present

    Design and develop primary research surveys targeting ANZ, SEA, and UK markets to collect quantitative insights.2. Conduct in-depth secondary research to identify industry trends and business opportunities.3. Analyze and interpret data to extract meaningful insights and develop compelling reports.4. Create high-impact visualizations and presentations for internal and external stakeholders.5. Collaborate with vendors/providers to develop research-driven themes for industry events.6. Support editorial, production, and marketing teams with data-backed content strategies.7. Media monitoring & analysis8. Oversee and optimize business listings on Google Business Profile and other platforms9. Managing Quora, Reddit, Twitter (X) and LinkedIn accounts10. Sending Emails to the clients via. Mailchimp and HubSpot11. Social Media Marketing / Digital Marketing12. Reviewing & Editing the reports of junior researchers & writers

Education

  • Inderprastha Engineering College

    Bachelors in Business Administration (BBA), Integrated

  • Coventry University

    MBA (Full time), International Business

Skills

  • Bpo
  • Business Analysis
  • International Business
  • Consulting
  • Process Consulting
  • Global Business Management
  • Telecommunications
  • Customer Relations
  • Market Research
  • Management
  • People Management
  • Team Leadership
  • Client Engagement
  • Customer Service
  • Team Management
  • Equity Research
  • Business Management
  • Global Business Planning
  • Management Consulting
  • Customer Engagement
  • Consultancy

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Aditya Rawat — Industry Analyst Technical Writer at Factor in Ghaziabad, UP, IN | Unifers