Aditya Rajnarayan

About Aditya Rajnarayan

As a global marketing professional with over 10 years of experience across startups and enterprises, I specialize in building digital and brand strategies that drive measurable growth.At Dotgo (a Gupshup company), I lead marketing initiatives that promote the adoption of Rich Communication Services (RCS) globally — managing campaigns that bridge telecom innovation with user engagement. My work spans performance marketing, partner enablement, and brand positioning across regions.Previously, I’ve driven results in agencies and ad-tech firms like Lifesight, MetricFox, and Armour Digital, managing cross-channel campaigns, scaling paid media performance, and helping brands build data-driven narratives.I thrive on the intersection of creativity and analytics — using storytelling, design, and data to craft campaigns that not only convert but also connect. Key Areas: Digital Marketing | Growth & Performance | B2B Marketing | Email Marketing | Marketing Operations | Events | Webinars | Brand Strategy | Product Marketing | Analytics Let’s connect if you’re passionate about marketing innovation, storytelling, or driving growth through emerging communication tech.

Experience

1. Manager - Marketing

   Dotgo

   Jul 2024 — Present

Education

• Symbiosis School of Media and Communication, Bengaluru

  Master of Business Administration (MBA), Communication and Media Studies

  2014 — 2016

• Madras Christian College

  Bachelor of Arts (B.A.), Economics

  2008 — 2011