Aditya Rahul Bharatula
CRM Executive | Data-Driven Campaigns Retention & Growth
- Role
- Associate Crm at Openplay Technologies
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aditya Rahul Bharatula
CRM Executive & product specialist with over 4+ years of expertise in campaign…
Experience
Associate Crm
Jun 2023 — Present · Telangana, IN
Implemented lifecycle strategies in engagement and increase in MAUs.• Led the end-to-end execution of onboarding, churn recovery, and reactivation campaigns across multiple channels.•Performed customer segmentation using behavioural Enabling tailored messaging and improved targeting.•Created automated campaign triggers in coordination with data and product teams, saving over 30% of manual efforts.•Increased CTR by 20% through engaging content, optimized CTAs, and personalization.• Conducted A/B tests to fine-tune subject lines, timing, and messaging, boosting open and conversion rates.•Tracked and reported on key KPIs like open rate, click rate, and conversion metrics to inform strategy.
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