Aditya Potdar

About Aditya Potdar

A passionate marketer and brand strategist with 16+ years of experience in Marketing, Branding, Promotions, & Sales, having worked with leading companies such as Camlin Ltd, Funskool India Ltd, Grasim Industries Ltd, Bisleri International Pvt Ltd, Vikram Tea Processor Pvt Ltd, GS Caltex India Ltd (Lubricants), Nilons Pvt Ltd, & Amar Tea Pvt Ltd.Beyond the corporate world, an avid adventure motorcyclist, having clocked over km across India on Royal Enfield and KTM motorcycles. The discipline, planning, and adaptability honed through these experiences directly translate into strategic thinking, execution excellence, and a results-driven mindset in the professional domain.Key Achievements & Expertise Brand Leadership & 360° MarketingSpearheaded integrated marketing campaigns for brands like Kara Wet Wipes, Urzza Energy Drink, Bisleri, Vikram Klassic Tea, GS Caltex Lubricants (featuring Shikhar Dhawan), Nilons (featuring Pankaj Tripathi), and Society Tea.Led the brand launch and influencer-driven digital campaigns for Nutrica and Simply Fresh at BN Group. National-Level Activations & SponsorshipsSuccessfully executed high-impact activations at Lakmé Fashion Week, VH1 Supersonic, MTV Bollyland, Sula Fest, Indian Super League (ISL), Pro Kabaddi League, Premier Badminton League, Pro Wrestling League, & Bigg Boss.Designed and implemented college & corporate activations, marathons, mall activations, school contact programs, mechanic engagement initiatives, & dealer network campaigns.Orchestrated influencer programs, including xBhp.com’s first motorcycle rap song & Mumbai to Ladakh motorcycle rally. Market Research & Consumer InsightsAnalyzing market trends and translating insights into strategic actions using IMRB, Hansa Research, & Nielsen data.Repositioned brands & optimized marketing strategies based on data-driven insights. Packaging & Product InnovationLed 360° packaging transformations for Bisleri, GS Caltex, & Vikram Tea, ensuring enhanced market presence.Launched new product innovations in line with consumer preferences & industry trends. Awards & RecognitionBest Employee of the Year (2015) – BisleriAchieved Guinness World Records™ & Limca Book of Records for the highest number of PET bottles recycled for Bisleri.Core Competencies Brand Strategy & Positioning | Digital & Performance Marketing | Influencer & Celebrity Endorsements | Integrated Marketing (ATL/BTL/Digital)| Trade & Retail Marketing | Product & Packaging Innovation | Consumer Insights & Market Research | Campaign Execution & Media Planning

Experience

1. Senior Marketing Manager

   Bn Group

   Jun 2024 — Present · Mumbai, IN

   Currently leading the brand strategy, marketing, and business growth initiatives for Nutrica Cooking Oil, a flagship brand under B N Agritech Ltd. Responsible for:• Developing and executing 360-degree marketing strategies to enhance brand positioning in the highly competitive edible oil market.• Leading ATL & BTL campaigns, digital marketing, and influencer-driven initiatives to increase brand awareness.• Managing key celebrity collaborations, ensuring a strong brand recall and resonance among target audiences.• Driving new product launches and innovations to tap into emerging consumer trends.• Strengthening trade marketing and retail presence across modern trade, general trade, and D2C channels.

Education

• St. Francis D'Assisi High School - India

  SSC

  2000

• Shivaji University

  Master of Business Administration - MBA, Marketing

  2007 — 2009

• Parle Tilak Vidyalaya Associations M L Dahanukar College of Commerce Dixit Road Vile Parle East Mumbai 400 057

  Bachelor of Business Administration - BBA, Marketing

  2005 — 2008

Skills

• Trade Promotions
• Team Management
• Btl Activations
• Brand Management
• Brand Implementation
• Marketing Strategy
• Market Research
• Negotiation
• Market Analysis
• Retail
• Branding & Identity
• Brand Development
• Direct Sales
• Social Media Marketing
• Marketing
• Cross Promotions
• Product Marketing
• Brand Awareness
• Business Development
• Digital Marketing
• Marketing Communications
• Sales Promotion
• Sales