Aditya Narayan Verma

Category Manager Buying & Merchandising @Bata India Limited

Gurugram, IN

Leading end-to-end buying operations, including range selection, assortment planning, and successful product launches across key categories. • Driving business development by identifying, evaluating, and onboarding new distributor partners to strengthen and diversify the product portfolio. • Managing comprehensive vendor relationships encompassing contract negotiations, pricing strategies, inventory management, on-time delivery, payment terms, and overall performance monitoring. • Overseeing content development and visual merchandising initiatives to ensure the delivery of high-quality, brand-aligned imagery and customer-facing content. • Conducting regular weekly and monthly performance reviews using visual reports and data analytics to track brand performance, identify opportunities, and drive continuous improvement. • Defining and executing pricing strategies, including promotional pricing and competitive benchmarking, to optimize profitability and maintain market competitiveness. • Driving Gross-to-Net improvement by deactivating underperforming SKUs, optimizing inventory efficiency, and reducing high return rates to improve overall business margins.Core Competencies:Fashion Buying | Product Development | Vendor Management | Pricing Strategy | Business Expansion | Visual Merchandising | Performance Analytics | Profitability Enhancement

FDDI

Bachelor of Design, Merchandising and Buying Operations