Aditya Setia
Vice President Marketing @Meragi
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WORK HISTORY
Vice President Marketing @Meragi
Bengaluru, IN
Lead the strategic marketing vision & execution for Meragi, a technology platform transforming the wedding services industry in India. Report directly to the CEO-Founder & serve as a core member of the executive leadership team. Built & lead a 25+ member cross-functional team spanning Pre-Sales & Lead Generation, Performance Marketing & Growth, Media, Creative & Content and Experiential Marketing.Oversee brand identity & positioning, customer acquisition, brand communication & revenue growth by aligning marketing initiatives with broader business objectives. & Established Meragi’s marketing function from the ground up, building internal & external ecosystems, hiring the core team, onboarding partner agencies & implementing structured budget planning to drive efficiency Designed & executed the Marketing AOP; achieved a 40% reduction in CAC while maintaining efficiency & scalability Optimized performance marketing strategy, reducing costs by 55%, lowering CPQL by 60% & increasing qualified leads by 15% YTD & Spearheading Meragi’s brand identity transformation, defining mission, vision, archetype, positioning, & full brand system Built the consumer journey blueprint, establishing communication triggers & enhancing customer experience for stronger engagement & conversion Launched refreshed website, improving functionality & user experience; currently leading development of the new brand website aligned with the identity exercise Direct social media strategy, growing the community to 300K+ followers with sustained improvement in engagement & content performance Lead & mentor the in-house creative team, delivering brand collaterals & developing Meragi’s first integrated brand campaign Led crisis management initiatives, partnering with PR & Legal teams to successfully mitigate brand reputation & safeguard consumer trust
EDUCATION
Mallya Aditi International School
ICSE
Mallya Aditi International School
ISC
Symbiosis Institute of Business Management (SIBM) Bengaluru
MBA
Center for Management Studies - SBMJC Bangalore
BBM
ABOUT ADITYA SETIA
Set your goal high, and don\'t stop till you get there\"- Bo Jackson, is one of my…
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