Aditya Markande

About Aditya Markande

Experienced Digital Marketer with a strong focus on leveraging Marketo and other CRM platforms to drive effective marketing strategies. With extensive knowledge of marketing automation and the tools required for successful implementation, I possess the skills necessary to optimize campaign performance and achieve substantial results. Key Skills: • Proficient in Marketo, including Implementation of lead scoring, nurturing, and email marketing campaigns • Design, implementation, and optimization of complex marketing automation workflows and lead generation programs • Expertise in data analysis and reporting, utilizing marketing analytics to drive decision-making and enhance campaign performance • Integration of CRM systems with marketing automation platforms • Strong project management abilities, ensuring efficient handling of multiple projects and meeting deadlines A team player who gives attention to every small detail to achieve accuracy while accomplishing a task. Ebullient and responsible in nature.A sportsperson since childhood and has played various sports at different levels.I have a C certificate in Armywing NCC.I am good at Public speaking and team management.With my comprehensive background in Marketo and CRM platforms, I am equipped to assist companies in designing and executing effective marketing strategies that foster growth and deliver a high ROI.

Experience

1. Marketing Specialist

   Qualys

   Feb 2025 — Present · Pune, IN

   Serves the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows.• Partners with Events teams / Demand Gen team to translate marketing requirements to create functional campaigns within marketing automation and CRM systems.• Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue.• Analyzes operational process to determine and implement new efficiencies.• Manages Qualys\' email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance.• Ensures data hygiene standards are maintained, including list importing, exporting, updating, and cleansing data, as needed, to ensure quality.• Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development• Implements advanced marketing automation system features to improve email contribution to pipeline and revenue.• Expert level experience building smart lists and segmentations• Maintain content, data, and journey development within Marketo• Build and execute lead nurture campaigns including Marketo emails, landing pages, and automation flows to drive performance metrics through the funnel• Provides documentation and training to support end users.

Education

• St. Mary Convent School

  High School Diploma, Maharashtra State Board

  2000 — 2013

• Fergusson College

  BSC(Electronic Science), Electronic and instrumentation

  2015 — 2018

• International School of Business & Media

  PGDM, Marketing and Human Resource