Aditya Manral
Programmatic Advertising Assistant Manager | CTV, DOOH, Streaming Audio & Display Campaign Expert | Specializing in Bulk Execution & Optimization
- Role
- Assistant Manager at Ansira
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Aditya Manral
Highly skilled Digital Marketing Professional with a proven track record in the…
Experience
Assistant Manager
Nov 2024 — Present · Noida, IN
Lead and Manage Programmatic Campaigns: Oversee end-to-end execution of programmatic campaigns across multiple channels including CTV, Display, DOOH, and Streaming Audio, leveraging platforms like The Trade Desk (TTD), Google Ads, Meta Ads, and LinkedIn Ads.Bulk Execution & Automation: Manage large-scale campaign executions, optimizing bulk ad setups through automation tools, scripts, and streamlined processes to ensure scalability and efficiency.Campaign Optimization & QA: Conduct thorough bulk QA for campaign accuracy and quality control, followed by strategic optimization for better performance, targeting, and cost-efficiency.Cross-Platform Integration: Integrate and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring seamless execution and maximized performance across all channels.Data-Driven Strategy & Reporting: Analyze campaign data to derive actionable insights, adjusting strategies in real-time to improve metrics such as CTR, CPC, CPA, and ROAS.Collaboration & Communication: Work closely with internal teams, clients, and third-party vendors to align campaign strategies with business objectives and ensure timely execution.Performance Tracking & Reporting: Monitor key performance indicators (KPIs) and deliver performance reports to senior management and clients, providing data-backed recommendations for continuous improvement.Campaign Scaling & Budget Management: Plan and execute large-scale campaigns, effectively managing budgets to maximize returns and minimize wastage across programmatic and direct channels.Innovative Problem-Solving: Address and resolve technical and strategic challenges in campaign execution, driving continuous improvement in operational workflows.
Education
Applied College of Management & Engineering
Bachelor of Technology (BTech)
2009 — 2013
Skills
- Microsoft Word
- Microsoft Office
- Affiliate Relations
- Google Adwords
- Affiliate Management
- Affiliate Marketing
- Social Media Optimization (Smo)
- Google Analytics
- Youtube Api
- Pay Per Click (Ppc)
- Blogging
- Social Media Marketing
- Microsoft Excel
- Windows
- Html
- Vertical Response
- Affiliate Networks
- Search Engine Optimization (SEO)
- Google Webmaster Tools
- Css
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