Aditya Lokhande
AEP
- Role
- Consultant at Deloitte
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Lokhande
Skilled in data modeling, visualization, RTCDP, and CDP. Proficient with AEP- Adobe…
Experience
Consultant
Mar 2024 — Present · Pune, IN
Leveraged Adobe Experience Platform to design and implement comprehensive customer data management solutions across both B2B and B2C business models. Successfully orchestrated end-to-end customer journey experiences using Adobe Journey Optimizer, enabling real-time personalization and omnichannel engagement strategies that drive measurable business outcomes.Key Achievements:Enhanced marketing efficiency through unified customer profilesImproved engagement rates via personalized journey orchestrationB2B Solutions:Implemented Real-Time Customer Data Platform B2B Edition to unify person and account data from multiple sourcesCreated comprehensive 360-degree views for account-based marketing initiativesB2C Solutions:Developed personalized customer experiences through unified profile management and real-time behavioral triggersCreated dynamic audience segments and cross-channel orchestration campaigns across email, web, mobile, and SMS touchpointsDelivered seamless omnichannel experiences that enhance customer lifetime valueTechnical Expertise:Designed XDM schemas and data models for profile unification across disparate data sourcesConfigured identity resolution frameworks to ensure accurate customer identificationEstablished seamless integrations between AEP and AJO platforms for optimal data flowExpertise in data ingestion workflows, advanced segment creation, and comprehensive journey testing methodologies
Education
Amravati University
Mechanical engineering
2012 — 2016
University of Mumbai
Mms
2018 — 2020
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